Miscela, Federal Realty’s 500-unit luxury residential building, is the latest addition to the wildly successful Assembly Row development. With architecture, interiors and branding all provided by Stantec Boston, the property creates a truly unique environment with a distinctly joyful vibe.
Taking its name from the Italian word for “mixture” or “blend”, Miscela’s interior design and branding are both influenced by travel and filled with texture. A celebration all of life’s little journeys, and all the big ones too, the property is an exuberant mix of unexpected colors, furnishings, lighting and amenities that make every day delightful. Referencing the property’s private speakeasy (that’s cooler than your local haunt) and its 24th floor Lookout (with its twinkling pergola and views of the Boston skyline), the branding campaign uses collages, artful shapes and unexpected photography to make a distinct impression.
services: Brand Strategy, Logo & Identity, Print & Digital Collateral, Signage