NorthPoint

Cambridge, MA

At the core of an appealing neighborhood is an engaging story. Branding Iron’s brand strategy process resulted in a layered narrative that reveals the uniquely inviting daily life of the NorthPoint neighborhood. Key concepts of “Smart,” “Green” and “Active” permeate the entire campaign from identity to print and digital components. The complexity of the story and naming makes it possible for each sub-campaign to have its own character while comfortably connecting the broader overarching campaign – whether for retail, residential or commercial audiences.

services: Brand Strategy, Logo & Identity, Print & Digital Collateral, Copywriting