When you’re marketing a property with an amazing view, you have to celebrate it. Our campaign for a new high-rise in Philadelphia’s University City did just that, but in a very personal way. The campaign encouraged renters to visualize all the ways living at Vue32 could impact their day to day life…watching the sun rise from your bed; seeing a million tiny reflections on the Schuylkill River and savoring rooftop cocktails in the glow of a twinkling skyline. Evocative animation, an unexpected color palette, consistent messaging and local street photography all come together here to announce U-City’s most dramatic new destination.
services: Brand Strategy, Logo & Identity, Print & Digital Collateral, Construction Signage, Interior & Exterior Trailer Wraps