Which comes first? The fully articulated site plan or the signed deals with office tenants? Most folks in real estate understand that it’s a chicken and egg game. You can’t compel companies to sign deals without explaining the vision of the site, you can’t finalize a site plan without financial commitments. That’s the dilemma our client faced in the early stages of planning Boston Landing. With direct access from downtown and an adjacent commuter rail stop, Boston Landing is now a vibrant new neighborhood full of shopping, dining, office and green space. We like to think that our branding played a small part in how it went from a vision to a reality.