We started by defining the area as Osborne Triangle. Rather than being perceived as four individual buildings, let’s call this what it is…an entire tech campus within the research capital that is Kendall Square. In our visioning phase, we worked with ownership to understand not only what was unique about the office space, but also what burning questions potential tenants might have. We then art-directed renderings, shot area photography and illustrated maps and site plans, all culminating in the creation of an interactive presentation that revealed the story of the site in a way the target audience could engage with. In the presentation, morphing plans show how flexible floor plates can accommodate both open or closed office space, interactive maps show the renown companies and luminaries that work in Cambridge’s innovation cluster, while animated cars demonstrate commuting times and parking options. In the end, Pfizer snapped up the space and now proudly occupies all buildings.