A highly visible addition to the dynamic Arsenal Yards campus, 500 Forge will bring 120,000 SF of life science space to East End Watertown. With life science companies now occupying over 1M SF of real estate in the area, Watertown is a hotbed of activity. 500 Forge needed a way to stand out from competing properties.
As the first building people see when entering Watertown, 500 Forge makes a statement. Our campaign celebrated that location by branding the property as “the Gateway to Groundbreaking Science”. The bold logo is designed primarily for signage use – maximizing its height and evoking the speed and efficiency of today’s life science companies. An unexpected color palette and use of patterns further distinguishes the building from neighboring properties.
services: Strategy & Messaging, Identity, Creative Concept, Style Guide