Located in the heart of Midtown Miami, Gio Midtown is a luxury residential property with a mid-century modern vibe and an over-the-top suite of amenities. The brand is anchored on the mid-century style that sets this property apart from it’s competitors.
Named for Gio Ponti—influential figure in 20th-Century Italian Modernism—Gio’s logo uses Ponti’s signature hexagon shape to create a mark that feels elegant and modern. The brand campaign pairs Miami palm motifs with hexagonal patterns and a layering of shapes and colors, evocative of mid-century design.
services: Brand Strategy, Logo & Identity, Print & Digital Collateral