The City of Bridges, The Steel City, The Glass Capital; Pittsburgh is known by many names. The one we like best: America’s Most Livable. At Glasshouse the epic views are just the beginning. Stylish apartments, meticulous service and luxurious amenities, all within an 8-minute walk to Downtown, are the extras that set this property apart from its competition.
Leading with the tagline “Epic Views and All The Extras” the Glasshouse brand campaign sets out to aims to highlight not only stunning views, but everything else that Glasshouse has to offer: modern amenities, sleek finishes and a highly walkable location.
Playing off of the idea of bringing things into view, the website features black and white images which turn to color as the user scrolls by. An interactive circular motif—inspired by an historic glassmaker’s mark—guides users through the website and functions as a navigational tool.
Patterns derived from the logo paired with elegant renderings and distressed graphic elements create a brand campaign that honors the history of the location while feeling clean and modern.
services: Brand Strategy, Print & Digital Collateral