In the heart of walkable Rosslyn, a collection of distinctively modern condominiums has emerged. This intimate enclave of 63 residences is nestled into a landscaped site just two blocks from the Rosslyn Metro. Our sales campaign centered around the idea that these are homes for modern visionaries; homes for people who can recognize not only excellent design, but also the potential of a neighborhood on the verge. The marketing materials showcase detailed renderings while also conveying a refined and warm environment. The brochure slides into a foil-stamped sleeve and is presented to potential buyers in a custom shopping bag.
services: Brand Strategy, Naming, Logo & Identity, Print & Digital Collateral, Digital & Print Advertising, Copywriting