Norweta Row

Chicago, IL

These expansive 3 and 4 bedroom condos in Chicago’s Lincoln Park are perfect for urban-ish families. The campaign uses enchanting video and evocative images to convey that here, you can “Love your home as much as you love your city”. Amenities on site are so unique – a climbing wall, a hammock park and a solarium for starters – that we decided to bundle them as “The Norweta Club”. The property name? It’s a reference to the NorthWestern Terra Cotta Company, the former occupant of the land. The logo? a modern play on a wax seal. Together, the name and logo bridge the gap between what was and what will be.


services: Brand Strategy, Naming, Logo, Print Collateral, Website, Digital Ads, Copywriting