Alexandria, VA

Like all the best spots, you have to search a little harder to find Trove apartments. But when you do, you’re rewarded in spades. A hidden gem located just two blocks off Columbia Pike, Trove is a new property offering stylish design, impeccable service and breathtaking views of the DC skyline.

Our evocative splash campaign is designed to intrigue potential residents and encourage them to sign up to learn more. Promising “all will be revealed”, the website uses bold typography, evocative imagery and unexpected graphic elements (like a keyhole hidden in the logo) to reinforce the theme. With this, we turned the challenge of limited visibility into a benefit. After all, being off the beaten path is actually the best way to see the stars.

CommArts Webpick


services: Brand Strategy, Logo & Identity, Print & Digital Collateral, Copywriting