While Boston’s Back Bay neighborhood has no shortage of luxury rentals, 30 Dalton truly stands out from the pack. With floor-to-ceiling windows, views to the Charles River, timeless finishes and artful amenity spaces, it’s got everything a modern city dweller needs. Our campaign entitled “7 Essentials for Modern Living” allowed users to learn about the property’s features while also discovering interesting details along the way. The messaging pairs with a restrained color palette, elegant typography, and hand-drawn illustrations to create a brand campaign that is a true reflection of the property itself.
services: Brand Strategy, Logo & Identity, Print & Digital Collateral, Copywriting, Illustration, Signage