Located in the heart of Boston’s Fort Point neighborhood, this boutique condo building transforms a 100-year-old leather shoe manufacturing warehouse into 48 modern, luxury lofts. The marriage of the building’s industrial origins with its contemporary interior design, serves as the basis for the brand campaign. Using textures, patterns and color palette inspired by the interiors, the campaign, like the building itself, honors heritage and detail, while reinforcing its stylish partnership of architecture, design and craft.
website: 319 A Street Website
services: Brand Strategy, Logo, Print Collateral, Website, Signage, Copywriting