It’s not always the grand gestures that captivate us. More often than not, it’s thousands of tiny moments that infuse our everyday lives with delight. Our campaign for 465 North Park – new high-rise apartments in the heart of Chicago – set out to convey this idea. The campaign led with the tagline “A Thousand Details, One Amazing Place”, referencing the meticulous attention paid to every aspect of the building and a resident’s experience. The graphic design followed suit: breaking down stunning photos into artistic fractals; depicting curated details of a life well-lived; and engaging the user with animation at every opportunity.
services: Brand Strategy, Name, Logo & Identity, Website, Fence Banner, Print Campaign