The Kendrick

Needham, MA

The goal: articulate a vision for an entirely new type of apartment living in Needham, and create a brand campaign compelling enough to lease nearly 400 apartments in a lesser-known area of town. Our concept for The Kendrick is built on the “Made You Look” tagline, which invites prospective renters to think twice about what they know about Needham. The result is an eye-catching brand and signage campaign that presents a bold vision for this new property.


services: Brand Strategy, Naming, Print Collateral, Website imagery, Interior Brand Moments, Illustration, Signage, Copywriting