The Carson

Philadelphia, PA

Located in the desirable Northern Liberties neighborhood of Philadelphia, The Carson’s name is derived from the Welsh word for ‘love.’ Both the property name and it’s main tagline “love where you live” reference the property’s location in Philadelphia, the City of Brotherly Love.

Working with a softer feel than the industrial look that has come to define this area, the team developed a brand campaign that outlines the many reasons residents are going to love living at The Carson.

This motif carries through the campaign as users are encouraged to explore stories paired with collections of moments that illustrate the amenities, unit features and location – and explain why potential renters will love every aspect of The Carson.

services: Naming, Brand Strategy, Logo & Identity, Website Design & Development