Taking classic MiMo design elements in daring new directions, The Boulevard’s design boasts sensuous curves wrapped in glass and flowing spaces outfitted with organic materials. From the timeless furniture in the common spaces to the carefully selected artwork, the property embraces the aesthetic while giving it a modern twist.
The brand campaign for The Boulevard features a flowing user interface and curving graphic gestures to tie the brand to the building’s unique architecture. Mid-century-inspired one-line illustrations contribute to the MiMo vibe and direct the eye through the website and print collateral. The unique aqua and gold color palette sets this brand apart, especially when paired with commissioned, vibrant neighborhood photos.
services: Brand Strategy & Identity, Copywriting, Website Design, Print & Digital Collateral, Signage Design