Adjacent to South Station and the Financial District, 125 Summer Street occupies a prime spot in downtown Boston. Yet despite its central location, the building was only 65% occupied. To make the property more appealing to prospective office tenants, Stantec Architecture transformed the space with a dramatic entrance and stylish, inviting lobby. Working in tandem with that team, Branding Iron created a new logo, entry signage and temporary billboard announcing to the world that “Something Big is Coming.” In addition, we created a digital leasing presentation to demonstrate the vision for the rejuvenated property while it was still under construction. The property now enjoys a 99% occupancy rate.
services: Logo Design, Signage, Interactive Leasing Presentation Design & Programming